As a lash artist, I would imagine one of your goals is to be fully booked. Do you know what it means to fully booked?
That means that you have a consistent schedule full of full-price paying touch up (or fill) clients (no full sets... since you won’t have appointment times available to get them in for ongoing fills).
These regular fill clients come in consistently and reliably for their maintenance appointments and you can anticipate their appointments in advance to know you have money coming in every day, week, and month. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The further client’s book their appointments in advance, the more security you have. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The more demand there is for your services (because your time is now limited by being booked out several weeks in advance) means there’s scarcity to your availability. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s a beautiful place to be as long as you know how to get there and how to maintain control over your business so you don’t end up working 10 hours a day 6 days a week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Demand dictates price and if you’re full booked, you can command a higher price point no matter what other lash artists are charging around you because of your scarcity.
So, one may ask, how do I reach Lash Artist Nirvana? How do I work towards being fully booked?
The key is in the Art & Mastery of Pre-booking your clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Check out more details and tips on how to get your clients to pre-book 1, 2, 3, 5, 10+ appointments in advance on the blog at www.thelashpreneur.com/prebooking