“I FOUND A GIRL WHO CHARGES $30 FOR A TOUCH UP BUT I REALLY LIKE YOUR LASHES, CAN YOU MATCH HER PRICE?”
We’ve all had this type of question asked of us by potential and current clients. And I don’t blame these clients for asking the question. Don’t we all want the best quality at the lowest price possible?
So instead of being insulted that a client had the audacity to devalue your work OR even worse, agree to price match another artist (hell no), do a little digging to understand your client’s desires a little better.
By asking them (calmly and respectfully I might add) “What’s more important to you, quality or $30 Lashes?” Their response will give you a clue as to their buying decision. If they say quality, then you tout your goal to provide quality, protection of their natural lash health, continuing education and a relaxing and soothing environment to maximize their self-care experience (or whatever makes you unique and valuable)
If they say $30 Lashes, then that gives you an out knowing they’re not likely your ideal client by saying “Ah, ok. Unfortunately my prices are set and reflective of the quality and value I aim to provide at every single appointment. If my current pricing doesn’t work for you, then please don’t feel like you can’t find another artist who is better suited for your needs. I want you to get the most bang for your buck, and if I’m not the right artist to provide that for you, then there’s no hard feelings if you’d like to search for someone else.”
Maybe it doesn’t always play out that smoothly, but remember...
👉🏼IT’S NOT PERSONAL, IT’S BUSINESS!👈🏼
If you struggle with knowing who your target client is and how to attract her, consider looking into our new 6-week, live and online Marketing Mastery Club workshop launching next month! Learn more and sign up for the waitlist to get EARLY BIRD ACCESS to registration by clicking the link in @thelashpreneur bio!