Every cosmeceutical sale should start with the provider for a couple of reasons. Introducing a product too soon in the process can be confusing for your client or can come off as an unwelcome advance. Sales is about relationship building, so presenting a sale too soon can feel like proposing on date three…...it’s a little off-putting.
The provider’s seal of approval anchors the sale and sets the tone for the rest of the process. While the first reason is important, the second is truly critical because the provider is who legitimizes the medical use of a product purchased at your clinic, spa, or office.
The provider has the strongest tie of trust to the client, and they hold the position as the leading influencer and expert in the practice or spa, so it’s crucial their recommendation is properly communicated for the team to carry out the sale.
Want to learn more about how to drastically increase your cosmeceutical sales to grow your practice? Get our FREE Aesthetic Retail Roadmap and Guidebook using the link in our bio! #AIRetailMakeover