Icon of Los Angeles rarely seen these days. Just a handful of these Ford Ranger trucks still on the road for Western Exterminator. The newer trucks just aren’t the same without the character on the back of the truck. There was even a video game in the ‘90s called The Pestimator that used this guy and his hammer. “The Little Man” on the back of the truck has an interesting history: “The Little Man first joined the Western family in 1931 when a Yellow Pages advertising representative came to Carl and Ray trying to sell a small ad, and promised the creation of a unique logo if a contract was signed. Carl and Ray agreed. And The Little Man was born.
In the decades that followed, he's gone from pest control man to icon. A frequent exterminator to the stars and to sitting U.S. Presidents, he's appeared in movies, been seen by millions of commuters along the Hollywood, Bayshore and I-405 freeways, and even toured with the 80's rock band Van Halen. Through it all, he's maintained a pristine sense of decorum that harkens back to the customer-oriented, service-friendly, bygone era in which he was created, and well represents Western's current service philosophy, too.
Today, he presides over our yellow fleet as well as our flagship Hollywood building, where his image is even embedded in the concrete. Like a favorite uncle, he takes care of life's little details. Dapperly dressed in his top hat, tails, bow tie and spit-shined shoes, he does it with a sense of effortless style-offering a warning finger of caution to ward off any pests, but carrying a large hammer representing the strong service that's at his fingertips.” #customtruck #western #LAicon #LAcar