There is no more used and abused buzzword today than 'influence'. A lofty ideal that stems from respect, aspiration and ability to make an effect, it has become muddled in the face of curation, branding and filters. This month, we get to the bottom of things and figure out what it means to be influential in this day and age, and consequently, pin it side by side with the bigger cause for celebration, pride.
A courageous queen, @kylieverzosa steps up to the plate to make sure her reign matters. Speaking up on issues one normally shies away from, Kylie brings them out in the open and engages in a discourse that isn't all surface level.
A stronghold of the magazine, the Pinoy Pride awards takes a sharp turn to the thriving forces that are sending steady ripples of change in society today. Collectively making a wave of inspiration, the #NewPH awardees (all #Millennials, mind you) come together to show the world that is more to this generation than a pigeonholed concern for the self.
Pinoy pride, as we have come to learn is not just about the accolades, the awards and the decorations. What it is at its core is doing everything with a greater sense of purpose, for the greater good of all, of course.
Photography Dookie Ducay
Creative direction @sukisalvador & @jannpascua
Art direction TANYA MALLILLIN
Styling @feroxia assisted by CESSI TREÑAS
Beauty direction @trinateb
Text PORTIA LADRIDO
Sittings editor @peeweeisidro and @angelordecartagena
Shoot coordination JUSTINE NIDO
Production design PRINCESS BARRETTO