Definitely go and check out the 'Can #graphicdesign Save Your Life?' exhibition @wellcomecollection. A fascinating look at the influence and impact of this craft on the healthcare industry. How designers met the challenge of informing, persuading and often provoking consumers into action. More than 200 items on show, including #posters, #leaflets, #packaging, #teaching aids and #logos. The big discovery for me was the work of the in-house design team at Swiss firm #geigy, many of whom can out of art school. And it shows. Between 1941 and 1970 they pursued a philosophy known as "corporate diversity", championing the company through an astonishing mix of elegant Akzidenz-Grotesk type, stylised #graphics and photography to advertise anything from fabric dye to insect repellant. The very definition of #commercialart. Swipe left. At the show you can see work from legends such as #karlgerstner, #fredtroller and #herbertleupin.