💥James is the new face of 'Coach For Men'💥 Coach's upcoming men's fragrance launching this fall!! 🙌
@Coach tapped James because of his “harmonious dualities,” noting his rugged-yet-refined sensibility.
Creative director Stuart Vevers states:
"James is the quintessential-cool Coach guy". He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific.
He represents so many of the references I’ve used at Coach — references of American style that resonate around the world.
Creativity is the way I engage with life, It’s the way I engage with other people and communicate, and it’s really the way I find meaning in life.
I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.
I can't wait to smell this product!!! 😍🤗❤
rp: wwd.com @franco.aesthetic
#jamesfranco #coachformen #mensfragrance #coach #jamesfrancotv #jamesfrancolove 💕