This simple tip today is something that is over looked by a lot of businesses when building their online presence. As people interact with others on a platform, like the internet, everything is able to be seen. The good, the bad, and the ugly are seen and how you deal with every interaction is going to show people what your brand is really about.
It is a phenomenal feeling when you get on and see people loving what you do. That is why a person does what they do, to please others. At the same time business owners understand that at some point someone will end up unhappy or unsatisfied with their product/service. How your team handles these comments is critical to your online appearance.
There are many ways to go about handling these comments. Some like to ignore them and not to interact with their clients. Some like to only comment back to the positive and ignore the negative comments. Both ways of interaction, or the lack of, are not what you are wanting to do to sell your brand story. -
** The tip of the day ** is to react to every internet interaction as if it were in person. You are always going to say "thank you" and comment back if someone says something nice to you..... right? So why would you ignore these people on the internet??? They are your fans, interact with them and say thank you!
The bigger issue I see today is people ignoring, sometimes even deleting the bad feed back. Apply the same strategy now. If someone came up to you in person and said something negative to you, what would you do? I hope you would de-escalate the situation and try and resolve the issue anyway possible. So that also has to be your goal when dealing with people on the internet. People will see this mature action and look at your company as a respected establishment and you may even end up getting a second chance from the person leaving the comment.
When using this simple yet effective tip you will show everyone watching that you are a respectable business that is there to please everyone you come in contact with. This brand story is better than being known as the company that ignores its customers after they buy.