The Facebook Fallacy: Privacy Is Up to You.
Was Mark Zuckerberg pulling our leg?
As Facebook’s co-founder and chief executive parried questions from members of Congress about how the social network would protect its users’ privacy, he returned time and again to what probably sounded like an unimpeachable proposition.
By providing its users with greater and more transparent controls over the personal data they share and how it is used for #targeted #advertising, he insisted, Facebook could empower them to make their own call and decide how much #privacy they were willing to put on the block.
He must be kidding.
As Mr. Zuckerberg surely knows, providing a greater sense of control over their personal data won’t make Facebook users more cautious. It will instead encourage them to share more. This, of course, will produce more #data for #Facebook to mine to its own financial advantage.
“Disingenuous is the adjective I had in my mind,” said Alessandro Acquisti, a leading expert on privacy-related behavior at Carnegie Mellon University.