Picture it: Beech Grove, 1990. An aspiring hairstylist bleaches his hair in the bathroom after his parents go to bed. He used a Frost n’ Tip he bought at Kmart. He left it on for over an hour to be sure it would be blonde and not brassy. His hair was whiter than white... and damaged beyond recognition. A friend gave him her Cherry Almond Bark conditioner and a love affair was born. And now it’s back. The more things change, the more they stay the same. $17, now at Sage.