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Fun times at the office warming party for @deviseinteractive ! Keep it up guys!😃👍🏼 .
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#deviseinteractive #branding #officewarmingparty #ANDesign #industrialdesignfirm

Understanding materials and their capabilities is key to creating a product that conveys a much more premium experience than cost will allow. One piece precision stamping, brushed aluminum, and diamond cut logo with slim precision LED speak to premium value. Even sparse use of metal accents or strategic use of plastics can elevate a products value when executed correctly. Sometimes it's nice to let a products materials and details speak more than the form.

@jordanwesterberg can be seen building mock ups to test form, fit, function and feasibility. The 4 big F's to consider when evaluating concepts. Fredsparks is blessed to have such creative, talented and hard working designers on our team. #designprocess .
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#cutandsew #workplace #creativespace #downtownoffice #workenvironment #studioenvironment #studiosnapshot #industrialdesignfirm #designfirm #creativity #worklife #funatwork #fredsparks #studio #stlouis #headquarters #industrialdesign #productdesign #study #prototype #ideation #refinement #refinements #conceptual #testing #mockups #process

Our lovely greeting area, where the lovely Greta greets our lovely guests! Come in and say hi!

Strategizing for a current project with @mingairchen 🤔 Another day at the office! -
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#productdevelopment #alwaysworking #bestteam #ANDesign #industrialdesignfirm

Another One | Another #timelapse on how I #sketch and #render with #sketchbookpro and #photoshop I gotta brush up and get faster at #digital #sketching | Gonna try a few different styles of digital sketching over next few posts | Would you guys like to see more #sketch #timelapses ?
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#id #idgirls #idsketch #idsawomen #idsketching #inspiration #industrialdesign #industrialdesigner #industrialdesignfirm #design #drawing #designer #designporn #designsketch #productdesign #productdesigner #sketchaday

MOST RECENT

Understanding materials and their capabilities is key to creating a product that conveys a much more premium experience than cost will allow. One piece precision stamping, brushed aluminum, and diamond cut logo with slim precision LED speak to premium value. Even sparse use of metal accents or strategic use of plastics can elevate a products value when executed correctly. Sometimes it's nice to let a products materials and details speak more than the form.

Yomee's automatic yogurt-maker is live on Kickstarter. We've been working with them on the industrial design for almost a year.
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#industrialdesign #productdesign #design #minimal #minimalist #minimalism #modern #tech #technology #industrialdesignstudio #industrialdesignconsultancy #industrialdesignfirm #iot #smarthome #foodtech #homeautomation #vegan #glutenfree

What we buy and what we wear can say a lot about who we are. We like to capture the attitude and character of the people we design for and channel it through the client's product. Design is simply about communicating ideas. And a product is simply a vessel to carry those ideas.

Wave Stand: an internal project we've been working on. Inspired by the video-watching capabilities of our phones and the need for accessories that compliment the home. Made from gloss white porcelain. Available for purchase soon.
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#industrialdesign #productdesign #design #minimal #minimalist #minimalism #modern #tech #technology #industrialdesignstudio #industrialdesignconsultancy #industrialdesignfirm #iphonex

Glass, wood and metal radiate a sophisticated elegance in this luxury Alexa enabled wireless speaker.

Lira is a complimentary camera/battery case for your iPhone. It is meant to create a more immersive experience between photographers and their phone. The upgraded lens and flash compliments and enhances your phones existing camera. We didn't want just another "case". We wanted to blur the line between phone and camera through visual cues and use of premium materials such as satin aluminum accents and calf skin leather that ages with you to develop a patina that tells the story you document through your photos.

Universal remote control with wireless charging base. Your home is your sanctuary, the things in it should be beautiful.

Say a lot with a little. Different finishes in similar tones and values can create high value visual engagement.

Early 3D printed model for Perform Pro Tennis. Testing size, proportions and ergonomics with some amazing multi-material printing.
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#industrialdesign #productdesign #design #minimal #minimalist #minimalism #modern #tech #technology #industrialdesignstudio #industrialdesignconsultancy #industrialdesignfirm #iot #wearables #wearabletech #3dprinting #3dprinter

Skrtt Skrtt

"Starve your distractions, feed your focus" In the zone, sketching design solutions that solve problems.

Color impacts how you perceive a product. It can make a product progressive or feel dated, can make it seem playful or sophisticated. A trained eye can transform an average material into an exciting, alluring and appealing product. It is all about understanding the nuances of hue, saturation, value, texture and culture. It is a constantly shifting target that has the power to both attract or repel.

Sometimes a gesture is all it takes to capture an idea or an emotion. The raw emotion captured and ambiguity fuels the imagination and gives a glimpse into the vision that sets a tone for a project. Here are thumbnails for ideas that paved the way for a $60,000 loudspeaker we designed at Ashcraft

A little corner of the el segundo studio.

The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity to details that can't be glossed over. This focus on detail is what elevates a product from simple to sophisticated.

Collaboration between Xbox, Seagate, and Ashcraft Design to create the Game Drive Hub for Xbox. An 8TB hard drive and USB hub that gives gamers plenty of space to store their massive collection of digital games.
A soft sweeping transition from the powerful venting on top to the glowing Seagate LED badge creates an instant connection between the power of the technology inside and the precision of the Seagate brand.

I keep ALL my sketches | Here's a #quickie #timelapse of all the #analog sketches I did over the past few months | been packing up and moving these few weeks so haven't had the chance to do new #sketches | As of now I keep them in an organized mess of a folder, how do you keep yours?
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#id #idgirls #idsketch #idsawomen #inspiration #industrialdesign #industrialdesigner #industrialdesignfirm #practice #productdesign #productdesigner #supreme #stubliner #papermate #flair #design #demo #designer #designporn #designsketch

The team putting the final touches and getting ready for a big presentation. #fiveidstudio #prototyping #foam #scalemodel #shop

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