Do you ever think about the contrast between two meetings and their attendees? I'm sure you do, since knowledge about your target group is an important tool for designing a meeting.
I recently had two different meetings where the contrast was quite clear: At one meeting we had 40 registrations and every single one showed up. At the other we had 400 registrations and no less than 15% no shows. The first meeting was free of charge, while the second had a fee.
Of course, for both meetings we did everything in our power to inform about the content, the waiting list, and the benefits of participating, but obviously without much luck for the second meeting.
I know that there are a million reasons why the attendees suddenly cannot attend the event and that the more attendees the bigger the risk of having no shows. I also know that facts like time of day, day of the week, organizational level, and the weather has an impact on your attendees. And since I've been in the business for many years now, nothing really surprises me anymore.
But how do you deal with this contrast? Feel free to share your tips and tricks below. It's never to late to teach an old meeting planner new tricks 😊
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