A little personal passion branding project i worked on in my spare time for Club Atletico Huracan @cahuracan Huracan is a multi disciplinary sports club located in Buenos Aires Argentina. Their main sporting focus is the professional football (soccer) team - the best football club in the entire universe i must add. Browsing through their sporting codes i noticed that their basketball academy identity was in dire need of some pimpin’. Would love to see an Huracan team hit the top flight basketball league in the future! My idea was for their existing club identity to be visually noticeable at first glance but wanted to manipulate and modernise their club identity to be solely focused on basketball and create a much more attractive apparel brand.