Many years ago, I had the honour of hosting my own area at Amsterdam's legendary Dance Valley festival. Not content with just the flyer (they still used physical ones back then) I decided to devise an original way of promoting Roog’s House, as the area was called. Luckily I was introduced to Oscar Verpoort (now massively successful as director with the show MINDF*CK). He brilliantly captured the scenes I had scripted, with me playing a nerdy music fanatic trying to spread the gospel of good music. The video went viral, but the budget of this video easily exceeded the fee I received from Dance Valley, so essentially I was paying Dance Valley to host a party, haha. But hey, I still have the memories, and also this funny vid. I will upload the full version to Facebook shortly. After a long absence, Erick and I cannot wait to be back playing the main stage of Dance Valley tomorrow!
@dancevalley @roogofficial @erick_eerdhuizen @oscarverpoort #roog #roogofficial #roogericke #housequake @housequakemusic