Healthy soils = healthy economies! Not only do soils provide a host of services, free of charge, that would require a LOT of manpower and resources to pull off otherwise, but they grow the very raw materials, that form the base of our global economy.
ECO-logy is the study of the household (or the environment), while ECOnomics is the management of that household. Without managing the economy in a way that acknowledges ecological principles and the constraints or needs of our "household", how then can we expect to create wealth? Sustainability isn't just a super cool buzz word, its a sound business practice!