When you buy your food, you're not just supporting a product or a company - you're supporting an entire food system, including agricultural methods, farmers, farm hands, producers and more... So, how do you ensure your choices are good for you, good for planet and good for others? You can liken a business to an ecosystem and it's either fair, good and sustainable or it's not... it's either win-win or it's win-lose. Your products support you, the producer and the planet or there is a cost. As a consumer you have the power to choose. But without honest labels it's very difficult to be fully informed.