Hard Water Damage! This is the result of using hard water on your hair daily or multiple times a week. (2nd pic how her hair used to be, 3rd pic is the current water damage ) This is why I formulated "Better Than Water" it saves your hair from drying out with ingredients like aloe, cucumber, lavender oil, rosemary oil. Her hair just wouldn't straighten properly due to lack of moisture but now she will rehydrate her wash n go with BTW. Store link in bio.