We'd love to introduce you to Annemarie, the founder of I LOVE TALL who started her brand in Zurich in 2012 before going on to open a second store in Hamburg last year. Their website and both stores offer trendy fashion designed to fit women over 5’9 / 180cms tall.
Annemarie says "As a newcomer to the fashion industry, I have had a lot to learn but without past knowledge and experience in this field, I am able to look at fashion from a different viewpoint and this is a great position to be in... ...I never liked my height and growing up in a village in Switzerland (where the majoritry of people are not necessarily tall), didn’t make accepting my height any easier. By making height the main focus of my business and having clothes that fit me well, I grew to love my extra inches. At first, I was not used to having tall women around me. Now that I am surrounded by many customers and colleagues who are taller than me, I secretly envy their extra height and sometimes wish I was even taller!" Read the rest and shop the I LOVE TALL collection via the Link in Bio or over on the fashion pages at tallguides.com