A LITTLE BIT OF HISTORY! continued... In the late 19th century, graphic design emerged as a distinct profession in the West, in part because of the job specialization process that occurred there, and in part because of the new technologies and commercial possibilities brought about by the Industrial Revolution. New production methods led to the separation of the design of a communication medium (e.g., a poster) from its actual production. Increasingly, over the course of the late 19th and early 20th centuries, advertising agencies, book publishers, and magazines hired art directors who organized all visual elements of the communication and brought them into a harmonious whole, creating an expression appropriate to the content. In 1922 typographer William A. Dwiggins coined the term graphic design to identify the emerging field.
Throughout the 20th century, the technology available to designers continued to advance rapidly, as did the artistic and commercial possibilities for design. The profession expanded enormously, and graphic designers created, among other things, magazine pages, book jackets, posters, compact-disc covers, postage stamps, packaging, trademarks, signs, advertisements, kinetic titles for television programs and motion pictures, and Web sites. By the turn of the 21st century, graphic design had become a global profession, as advanced technology and industry spread throughout the world. For full article please visit Encyclopedia Britannica @ https://www.britannica.com/art/graphic-design. #historyofdesign #designhistory #historyofgraphicdesign #graphicdesignhistory #design #graphicdesign #graphicsdesign #graphicdesigns #graphics #perillodesign #industrialrevolution
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