As an entrepreneur... If you're afraid to fail you might as well not even get started... ...It's a part of the process.
My advice to up and coming entrepreneurs is to get ready to get punched in the face.
Over and over and over!
Even if you have something that's already working, the goal is to stay AHEAD of the trends... Which means you will always be testing new experiments and the majority of them will not be a winning test.
You have to build up your mental stamina in order to take the L but not let it effect your long term goals.
Don't be scared and don't run from it because you can't hide.
Just get ready 💯