McDonalds: All Included by Giuliana Militello
Do you enjoy a taste of home when you travel abroad?
With most street blocks housing one, #New York is the home of McDonalds. In a McDonalds in the Bronx quarter, you’ll find that the inside has a Latin-inspired décor. Likewise, many McDonalds in parts of Brooklyn have African prints on their walls.
This #consumer orientation isn’t just reserved to interiors. In the Middle East, the fast #food chain serves McFalafels, as well as a special menu for the breaking of the fast during Ramadan. France and Belgium sell the Croque McDo, a variation of the infamous Croque Monsieur. Mexico provides McBurritos and most interestingly, McDonalds Japan is by far the most nationalised, selling its McTeriyaki Burger, Chicken Katsu burgers and Green tea flavoured milkshakes.
There’s more to the mecca of fast food than meets the eye. McDonalds manipulates traditional dishes and adapts them into their standard meal #menu. #Tourist #hotspots are favourites for this distortion, be it in the interior #design or the food. The McDonalds experience is one that is trusted; the possibility of sampling local cuisine within a sense of security eliminates the dreaded fear of the unknown. As one of the most recognised brands in the world, it has #globalised itself in order to expand all over.