WEKEND INSPIRATION | In an industry that is oversaturated with content marketing, it’s hard enough to succeed, let alone stand out. That’s why @burberry ’s winning content marketing strategy is one to admire. After all, if their reputation is so great, why they need to do more than just the bare minimum?
However, they did what many labels continuously wrestle with: taking a look at their customers and examining what is exciting and important to them – and they succeeded. #Burberry showed their customers that they were curious about how consumers were wearing their pieces, by showing off the looks on real customers. They created “Burberry Acoustic” to showcase new music talent from the UK. The artists wearing pieces from @burberry collection – another subtle way to influence consumers. Designed personalized experiences and changed their logo to match latest industry trends. These facts indicates that Burberry is striving to still be best in the game.
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