#frankvarela

MOST RECENT

-
Like BATTOYS, I created this packaging back in 2005 or 06. The purple packaging followed the first and only year of DC SuperHeroes orange packaging. DCSH was before DC UNIVERSE, and this was back when Mattel only had the license to do action figures based on Batman and Superman related characters. And, boy, did Mattel milk the roster of those characters! In light of Batman Day, I’m focusing on the Batman part of line.

At any rate, at that time, red and orange yellow packaging seemed to dominate the shelves, and I wanted to design something darker and more mysterious. Initially, the packaging was supposed to be blue, but the packaging for Speed Racer was predominantly blue, and I had to use some other moody color. Purple was clearly the only color choice. So, for collectors that have ever wondered about the color choice, that was the birth of the purple packaging.

Another notable difference from DCSH year 1 to year 2, was the loss of the FREE Comic Book. Logistically, placing comics into packaging in China turned out to be a bit of a nightmare. So, to keep the value, I suggested designing dioramas that would allow collectors an environment to stand and display their action figures.
...
#themrfrank #frankvarela #package #packagedesign #toy #toypackage #packaging #actionfigures #figure #actionfigure #mattel #toycollector #thedarkknightrises #thedarkknight #batman #graphicdesign #superhero #dcu #🦇 #dcuniverse #dccollectibles #dccomics #dc #design #batmanday #batmancosplay

-
BATTOYS
In 2004 or 05, I came with this idea for a line of Batman toys. It seems silly to me now, but back then, I thought it was a good idea. Here was my proposal and presentation:

What is it?
Bat Toys is a toy line comprised entirely of everything Mattel has done with the Batman license (animated, movie, and comic core) and is repackaged with a comic containing exclusive and original content.

The basic premise of the comic is Toy Story meets Batman. By digitally photographing actual toys here at Mattel, the entire comic is created by manipulating those images with programs such as Photoshop, Illustrator, and Maya.

In short, Bat Toys gives Mattel a great opportunity to bring new life to existing toys by attaching an original narrative which in turn will help create a brand that could lead to new and numerous toy opportunities as collectors both young and old are shown an aspect of Batman’s universe from the perspective of an action figure.

The Back Story
In the world of the Bat Toys, all toys are actually alive when their “owners” are not looking, and toy law dictates that no toy may allow an owner or any other real person to become aware of that toy’s sentience. However, the preeminent collector of Batman memorabilia in the entire world has disappeared, and all the Bat Toys, being the detectives that they are, have deduced that the evidence points to the unthinkable: a toy has broken toy law and kidnapped their owner. Consequently, the Bat Toys feel it is their responsibility to figure out the identity of the rogue toy and save their beloved owner before it is too late. Yet, none feel that responsibility more than a band of Bat Toy misfits who wish to solve the case before the others do in order to better their status within the microcosm of their Bat Toy society.

To read more check the comments.
...
#themrfrank #frankvarela #package #packagedesign #toy #toypackage #packaging #actionfigures #figure #actionfigure #mattel #toycollector #thedarkknightrises #thedarkknight #batman #graphicdesign #superhero #dcu #dcuniverse #dccollectibles #dccomics #dc #design #batmanday #batmancosplay #🦇

-
In times like these, with so much stress, corruption, anxiety, and injustice, it would be nice if we could all simultaneously experience one moment of PEACE - a worldwide collective deep breath. And, in that moment, maybe we could all obtain a different perspective with what’s wrong with the world, and then, as a whole, go about making changes for the better.
...
#vector #logos #symbols #symbolic #icons #themrfrank #frank #frankvarela #ideas #icon #concepticons #illustration #design #typography #type #logo #letterforms #minimalism #peace #dove #tranquility #bliss #nowar #nohate #36daysoftype #36daysoftype_p #36days_p #logodesinger #✌️ #🕊

-
Some say that they are the reincarnated embodiment of Napoleon or Genghis Khan. For me, if I was reincarnated, I like to think I was a musician in Glenn Miller’s Big Band before the plane went down over the English Channel 1944. It would explain my dislike of flying, love of Big Bands, and nostalgia for the 40’s.
...
#vector #logos #symbols #symbolic #icons #themrfrank #frank #frankvarela #ideas #symbol #concepticons #illustration #design #typography #type #logo #letterforms #minimalism #dejavu #reincarnation #pastlives #lifeafterdeath #icon #36days_r #36daysoftype_r #36daysoftype

Most Popular Instagram Hashtags