👆🏼Said in our best @djkhaled voice. DO your research: take the time to dissect the outlet you're looking to pitch to. Most failed pitches are a result of poor background research.
Reading one article from a journalist or platform doesn't necessarily constitute as grounds to send a pitch about your client.
Is there a trend or theme following the kind of articles that they publish? Identify that THEN make an informed decision about whether or not to reach out. #fortitudepr