[F**k your yoga pants!]
Not so long ago I wrote a post about a certain yoga brand with their marketing retreat/gathering that portrayed a very exclusive kind of yoga, hidden under a lot of "love" and "sisterhood" and "family vibe" and it really REALLY bothered me. Since then, their marketing campaign ramped up, alot of yogis I follow have been promoting them non-stop, which...I get it, we all need to make a living and as influencers, people long to work for big brands. So nothing against those yogis, although I wish they did make a more conscious choice. I do have everything against that brand though. I come from and am still in the corporate marketing/media world. I know a marketing tactic when I see one, and often able to read the message behind. And I absolutely hold that particular brand responsible for promoting a certain kind of "yoga" image, for excluding the majority of the population, for doing such a sleek and soul-less marketing job, and for being a deceptive fucking shit brand with empty messages.
In the last few days, they came out with the #SelfLove promotion code for Black Friday and have been flooding everyone's feeds with messages from quite a few famous yogis to go buy their product.
It disgusts me.
I found yoga and surrendered to the practice for healing, for acceptance, for inclusivity, for non-discrimation, for non-attachment, and to be frank, it's already a bloody hard road to stick to. To see the commercialisation and the blatant money making schemes from businesses with no soul poking their tentacles in people's genuine quest to healing and self-realisation (or should I say, non-self realisation) is deeply disheartening. I thought I was alone in disliking this brand! But yesterday @yoga_girl spoke out with such honesty and fire and it totally made my day. She said everything with such clarity that I would just point you to her direction to read it!
For my part, I'm just gonna do a naked fuck the pants pose! We don't need yoga pants to yoga! We don't need clothes to self love!
#ChooseWisely #ConciousConsumer #Nopants