Associated British Foods-owned Dorset Cereals has introduced its first fruit and vegetable muesli in a gently spiced carrot and apple flavour.
The limited-edition variant is made from a blend of rolled and toasted flakes with carrot, dried fruits and crunchy pecans, and spiced with cinnamon and nutmeg. Containing no added sugar, Dorset Cereals said the sweetness of the apple is the ‘perfect accompaniment’ to the savoury carrot.
The brand claims that enjoying vegetables at breakfast time is increasingly popular, with vegetables being added to yogurts and cereals. The muesli is best served with milk, yogurt or fruit juice.
Dorset Cereals marketing manager Alex Naranjo said: “We’re always trying to push the boundaries with our flavours in order to offer people a whole variety of unique tastes to experience at breakfast.
“That’s why we will aim to launch a series of new limited-edition recipe that’s a little different to the rest. Our new gently spiced carrot and apple muesli is just that, as well as being packed full of nutritional goodness.” (F&B, 2017)