Close up on the logo for Wallfox Engenharia #engeneering
Did you know that your logo needs at least two variations?
The first one is the FULL mark. That normally includes an icon, a wordmark and the slogan. This is the most formal version of your logo.
The second version is a simplified of the above, which would drop the slogan. That one could be found on the business cards, or a bit smaller media.
Then you’d need the isolated versions of the wordmark and the icon for usage on tiny spaces. You’d commonly see one of these versions as the logo on the website, for example. It is also common practice to shorten a wordmark to fit smaller screens, or use the icon instead.
We believe that every company should be ready for online and print (no, it is not dead) and a mark should adaptable. Things are changing faster than they used to.