Fruitless diet programs are often a psychological—not physiological—problem. Many diet programs are potentially effective but fail to produce immediate results, causing disheartened dieters to abandon an otherwise rewarding path. Substitute quick, robust losses, and dieters experience optimism rather than demotivation and enjoy continued progress rather than resignation.
Nutrition expert and personal trainer Brian Flatt recognized this pattern and created The 2 Week Diet, a new weight loss program that flips the conventional psychology on its head to great effect. Users typically report losing 8-16 pounds in 14 days. “Nothing breeds success like success,” said Flatt, who also owns R.E.V. Fitness in Southern California. “Now dieters can see their progress almost immediately, so instead of growing discouraged and bouncing from program to program, they devote sustained energy to their current diet plan.” The notion that early success generates more success has been substantiated in a recent study by Arnout van de Rijt, Associate Professor in Stony Brook University’s Department of Sociology and the Institute for Advanced Computational Science (IACS). He concluded, “Modest initial success may be sufficient to trigger a self-propelling cascade of success in various success-breeds-success scenarios.” Flatt applies this wisdom to his system, “When a dieter sees quick results, he or she becomes more engaged. That produces a ‘snowball effect’: results get better and better as dieters see themselves getting leaner and leaner.” On this program, dieters notice favorable body composition changes in the first couple of days. In the first week alone, dieters are likely to see in the neighborhood of 10 pounds of fat stripped from their body. Flatt exults, “Their clothes will be looser, they will feel lighter, and they’ll feel 10 times better.” His program does much more to help dieters lose as much weight as possible. It corrects the rampant misinformation that dieters receive from the mainstream diet industry.
It also provides dieters with a simple, easy-to-follow weight loss plan. Studies show that difficult plans which include counting calories or rigorous exercise pro