Authenticity can be HARD to project sometimes in our blog/business. You're a real genuine person, you know what you stand for. But does your audience? Are you connecting with them online fully? Do they know your values? Do they know your story?
Developing the "know, like, and trust" factor
Let's get real here, people connect with and buy services/products from other people because they like them. Authenticity is so important in your business. In fact, it can sometimes be the most important aspect.