We all know that beautiful, high-quality images are just the first step in catching the attention of your ideal client on Instagram — the bigger challenge we often hear from busy entrepreneurs is, “I don’t even know where to begin. I have so much to say, but no idea what to post.” Without a strategy in place, this whole IG-posting-thing can quickly become stressful and overwhelming, and that’s the last thing we know you need as a boss who is juggling all the things.
Here’s the deal: every business has a wealth of brilliant content to share on Instagram — it’s just a matter of dedicating a little attention and intention to the following before getting started: 1. declare your goals, 2. identify your sweet spot, 3. choose a few key themes, and 4. content categories to build consistent content around. For the purpose of keeping this post sweet + short, we’ll address # 1 and # 2 on our list.
1. What are YOUR GOALS?
Is it to…
· Share your products and/or services
· Build your community
· Increase brand awareness
· Illustrate company culture and values
· Engage with potential customers
· Increase brand loyalty
· Share company news and updates
Declare one or two goals for your IG platform.
2. What’s YOUR SWEET SPOT?
Your sweet spot lies at the intersection of something you have (skill, strength, product, etc.), something they (customer) need (skill, strength, product, etc.) and whom you want to serve (your ideal client). Now, reflect on your ideal audience. What do they want to learn about? What do they struggle with or wonder about? What do they find interesting? Then, begin listing all the topics related to your area of expertise. You got this!
Read the full post on our blog and tell us, how would you like to make more impact for your business in 2018?