GET IN HERE SERIES▪️
I'm pleased to introduce my "Get in here!" posts
These posts will provide tips for players in the events industry to help, inspire and jolt you to get started with your business or kick it up a notch.
Personal Chefs: This is for you
There are a plethora of ways to separate yourself from other personal (private) chefs.
In this post, I share quick tips on how to start your catering biz.
1. Define your niche: Determine who you want to serve.
Intimate events; think proposal dinners, date night dinners, milestone birthday parties/anniversaries.
Corporate events; think business dinners, galas, corporates retreats, workshops, seminars and conferences
Pop up events: think monthly pop up restaurants with themes, you can also pre-sell tickets.
Speciality events; think all vegan events, gluten free events, food festivals etc.
2. Define your speciality: What do you want to be known for and what type of meals do you want to serve? gourmet meals, soulfood, fine dining or speciality foods?
3. Create your menus: this should be fun! Come up with 2-3 menus that your clients can choose from.
4. Set your rates: set your rates based on your time ( prep time, your hourly rate, travel time etc) also include expenses for food and supplies, number of plates (heads) you'd be catering for.
5. Tell everyone: You can't over promote yourself. Start by telling those closest to you and encourage them to tell their friends. Next you want to get on social media and start engaging with your target audience. Be sure to post vibrant pictures that showcase your work. Take advantage of networking clubs, Facebook groups and industry specific communities to get the word about your biz.
This list is by no means an exhaustive list and I'd be happy to discuss further in my one-on-one strategy session.
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Extra extra credit: Tag a personal chef that's just starting out