The Five Roses sign has been a fixture of the MTL skyline since 1948. It's also unintentionally become a symbol of the 1977 “La charte de la langue française”, also know as Bill 101, which cemented French as the official language of Québec. Before Bill 101 passed, the Five Roses sign read in three rows: “Farine - Five Roses - Flour.” Since “farine” means flour in French, now the official language, the offending English word was quickly removed from the sign.
The sign was an unwitting victim of the new language laws and has now become synonymous, not only with the MTL skyline, but also Québec’s evolving political climate.
And so that concludes MTL history lesson number two 😂🇨🇦🍁