The ultimate Bubblewrap Waffle experience -- waited in the queue for about an hour to see what is so special about this place that attracts both Londoners and tourists. Personally I have eaten waffles that taste much better, but they weren't memorible. These waffles have a brand, a story built around them that creates a unique experience for the customers. Instagram is full of pictures of this waffle with the same pose - which by itself attracts other people to buy a waffle from @bubblewrapwaffle, take a picture with the same pose, post, and then eat. So, what is the role of Taste in this scenario?
In short, I think it's the experience that makes this place special more than the taste of the waffle - the strange thing is, that long wait at the queue adds a lot to the "ultimate" experience. #bubblewrapwaffle #london #customerexperience #dessert #taste #attraction #brand #experiencedesign #waffle #design