EVERYTHING YOU NEED TO KNOW ABOUT THE WET HAIR LOOK
…and why it’s THE beauty statement of the summer!
Unlike many hairstyles born at Fashion Week, the “wet look” is a rare style that translates easily from the to the street. A major shift in summer hairstyles spotted this year is the change from the unwashed look to something softer, shinier and cleaner that borders on wet. Here’s a few rules:
RULE 1: Don’t skimp on product...you have to use a lot!
RULE 2: It’s all about serum and gel! After showering and squeezing out the excess moisture from your hair, coat the hair with Coconut Oil Treatment from roots to tips…more than you would normally use to achieve the desired “wettest” look.
RULE 3: To finish…the wide-tooth comb is your friend! Run a wide-tooth comb through your hair to ensure that each individual strand is covered.
RULE 4: Last, but not least…choose the right hairstyle to make it look good. The simpler, the better. Leave it loose or work it into a clean minimalist knot, long braid, or pair of low double plaits. Worn with a swipe of bronzer and a flowing summer dress (may we suggest one of Vita Kin’s embroidered frocks?), you’ll be set for wherever the day—or night—will take you.
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