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3 REASONS TO AVOID “FOOD GRADE” COCONUT OIL
One of the first questions we’re asked by coconut oil die-hards who have been in on the secret of it from the beginning is, “how is this different than the stuff I can get in the grocery store?” There are 3 HUGE differences:
1: Food grade non-virgin coconut oil is loaded with pesticides, that due to the nature of itself having a low molecular weight, ends up being ingested into the body typically via the hair root and scalp. Gross. EPIPHANY Coconut Oil Treatment is free of pesticides, as well as alcohol, parabens, propylene glycol, palm oil, DEA or TEA.
2: Coconut Oil is in its raw form is natural a heavy oil, and in the past, could only be used by people with incredibly dry, damaged hair. Once the hair is repaired & rehydrated or if its overused it can build up on the scalp, forming an impermeable mass, retaining scalp moisture that leads to dandruff or horrifying scalp infections. Less horrifying, is that heavy oils tend to collapse a style, making it impossible to get volume or movement if its weighed down. EPIPHANY Coconut Oil Treatment is a universal LIGHTWEIGHT hair oil that ANY hair type can use consequence-free.
3: Coconut Oil is naturally comedogenic (4 on a scale of 1 to 5), & the oil can “run” when exposed to heat from the body and from the environment, pooling across the hairline and forehead and leading to acneic breakouts. EPIPHANY Coconut Oil Treatment is again lightweight…no running, no oil slick…no “ick” factor!
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