#davidchang wants to Fuku you up.
Momofuku’s most valuable asset might prove to be #Fuku, the quick-serve chicken-sandwich restaurants that are evolving into an entity that will operate separately from the parent company. #Momofuku Group founder Chang and president Andrew Salmon hope to launch several more by the end of the year—in New York and beyond—including a new, larger version of Fuku in Manhattan by the end of summer.
Fuku's signature product—a fried-chicken sandwich—is classic Chang: meticulously crafted, a bit unexpected, and completely delicious. It’s also typically irreverent; the sandwich comes wrapped in foil that’s stamped with the word dericious. ("We know that could be offensive to some people," says Chang, who likes to poke at Asian-food stereotypes. "But it’s literally how my mom says it.") Chang and his team are currently working to expand Fuku’s sandwich offerings, possibly with a vegetarian option and perhaps even something akin to McDonald’s Filet o’ Fish.
For Chang, the goal of all this growth is simple: "to win." But his idea of victory is different from that of many other budding moguls. Though he says he’s had lots of opportunities to sell Momofuku, he is more interested in creating something big and sustainable that can improve not just his life, but that of all his employees. "I derive pleasure and enjoyment by building a place where a lot of people can benefit," Chang said. "And I mean that. My goal is a utopian work environment where we can pay top dollar to our cooks, to our servers, to our dishwashers, everyone." #bossedupmagazine #entrepreneurlife #entrepreneur #entrepreneurship #entrepreneurmindset #entrepreneurquotes #entrepreneurial #entreprenuers #Business #instadaily #WontStop #Mindset #Success #Hustle