Are you using storytelling to influence your audience?
Emotive storytelling is a powerful business tool to enhance employee and customer engagement. Because, your brand is built around your story - who you are, where you came from, what you do. Storytelling allows you to connect your audience with your message, your people, your mission, and your values.
I recently experienced the use of storytelling in a recruitment exercise. Oh. My Goodness. What an enchanting experience! You can read all about it in my latest blog via the link in my bio or http://bit.ly/2qeshE3