“Storytelling is the greatest activity of any culture. Storytelling is how you build a family, how you pass along identity.” -Randall Wallace
Ever seen a super bowl commercial? Those 30 second ads are mini movies that forge an emotional connection through storytelling. Some stories are funny, while others tug at your heartstrings.
What voice do you want your business to have? What types of emotion do you want your customers to relate with?
Use conflict, curiosity, conversation and characters to craft stories surrounding your business and build your brand. Learn to wrap your vision in a story that fires the imagination and stirs the soul.