Curious about how do we choose the clothes for Smithery?
Founders Mavis and Rena come from an advertising background (not retail!) so from the beginning they have approached buying through the lens of what their customer wants as opposed to simply what's trendy. So how do we do it?
👉 We look for Canadian brands as much as possible and are always on the hunt for up and comers. (Tap to see some of our Canadian brands)
👉 Using the style rules for each shape, we are looking for pieces with unique details and specific cuts that flatter
👉 Our goal is to carry brands that offer a wide size range of quality pieces for a reasonable price point (90% of our pieces are under $150)
👉 Bonus? It doesn't hurt that buying shows are in Las Vegas and NYC each year!
Is there a brand you'd LOVE to see as part of the Smithery collection? Drop us a hint in the comments below!