from @ic7africa - Generation Y also known as Millennials are the generation of people born during the 1980s and early 1990s.
With that explained, it is important to know that building a rapport with this generation can be beneficial to your business.
Note that we didn't say "marketing to this generation" As an entrepreneur looking to win over Generation Y, have it in mind that they are not interested in your sales pitch, they absolutely detest traditional marketing, and they don't care about your brand unless you give them reasons to care.
But it's not all about challenges with this generation. Seek ways on how to build meaningful relationships with them and as opposed to assuming, create marketing strategies informed by research and designed to complement their actual behaviour. Your brand will definitely be a step closer to winning their trust.
#ic7africa #marketing #generationy #businessstrategy #strategies - #EddieMPR