This is the time to bring your “A” game. If you’re not going to be able to act like a top rated seller this month because of your own holiday craziness, consider dialing back until January. You don’t want excessive returns, complaints, cases etc. These will negatively affect your business in 2018. Personally, I’m keeping my handling time at three days right now because I have a huge consulting project starting on Monday. It’s always better to under promise and over-deliver than vice-versa.