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They can keep it

Cole does it again. Damn. A hero. 馃檶馃徑
#rap #jcole #hiphop #dreamville #music #rap #kendricklamar

GREATNESS.
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The first time I saw J. Cole perform was in 2009 at the Frank Erwin Center in Austin. He was opening for Jay-Z on the Blueprint 3 tour at the time and was the first artist to perform on the lineup each night. His set was so early that the arena lights were still turned on as a majority of the seats were empty with many people still in route to the venue.
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A few months later I met Cole in Austin during SXSW 2010 where I photo documented his experience over a handful of days. He was performing throughout the week at small bar venues which didn't even have proper stages. None the less, he performed with the same high energy and passion as he did opening for Jay-Z months prior. A couple of years later, I was touring around the world with the @Dreamville crew and had a front row view of the vision being built one supporter at a time. Fast forward to last night- 8 years after his first visit to Austin and 4 platinum albums deep, Cole was back in Austin and packed out the Frank Erwin Center on his 4th world tour.
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I started this with the word GREATNESS because it was the first thing that came to mind while watching the 4 Your Eyez Only tour. It's no surprise that Cole is a phenomenal writer, producer and performer but, the context I'm referring to when I say greatness has to do with leadership. To me, Cole's true greatness comes from the fact that he surrounds himself with greatness. Everyone from the production staff, security and merch teams to the Dreamville artists, creative team, band and executives are each great at what they do and all work tirelessly to ensure experiences like last night are impossible to forget. When a person with a message can assemble a team of people together to make a difference, to me that's GREATNESS. I know most of these incredible people personally and am proud to say they've had a huge and positive impact on my life.
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Cole opening for Jay-Z was 8 years ago. To even get to that point took several long years. It's amazing what's possible when you match a diligent work ethic with unyielding faith and patience. The result is succeeding on purpose.
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Above are just some visuals I created with Cole over the past 8 years.

Chase Your Dreams #4YourEyezOnlyTour #Dreamville

MOST RECENT

Purple!
#joeypurp #chi

Had a blast last night at #foryoureyezonlytour in #dallas got to see all the #dreamville family and the boy @j.cole didn't get to meet him but got to meet @cody_macc super dope show. Once again thank you to my love @zaldivar1990 for the tickets. Anther one for the books.

For your first dose of #dazeyms...I have my JCOLE concert review from this past Friday.
On a scale of 1-5....this concert was a 5,000. Don't be surprised when I say...this was the best. concert. I. have. ever. been. to. EVER. & y'all should know by now that I go to every show!! There are no games played when it comes to a JCOLE concert. Cole reminds me of how I want to be as a performer. 50% of the show was spent listening to his stories and connecting with his and ourselves and watching police footage. He made it known that we were all there for a reason and that we needed to take advantage of that moment. He performed #4youreyezonly from front to back. AND gave us the best throwbacks. (So you know my threat was SORRREEE the next day) The lighting was something I had never seen before...in this vid, notice all those string lights hanging from the ceiling. I thought that was super unique and very dope. The stage design was super creative, the band was amazing, my seats were amazing, everything was amazing.... if y'all EVER get the chance to see him live, don't miss it. Until next time, Jermaine. :) @dreamville #4youreyezonlytour
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#jcole #jcoleconcert #coleworld #dreamville

Perfect ending to a perfect weekend! A surprise evening concert! 馃檶馃従馃檶馃従Thank you beautiful @a.roy_ ! That was so much fun!! 鉂わ笍鉂わ笍鉂わ笍coleworld #dreamville #jcole #americanairlinescenter #dallas #MrsKim #nosuchthingasalifethatsbetterthanyours

Monday 馃枙馃徎

馃攰馃檶馃従馃帳馃槅馃帳馃檶馃従馃攰 It's Lit!!!! #JCole #AndersonPaak #JID #Dreamville @anderson._paak @j.cole #4YourEyezOnly #ColeWorld

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@musikroom101 gave @realcoleworld his tape 馃檶馃従 there's going to be a follow up watch 馃檹馃従馃檹馃従馃檹馃従#4youreyezonly #dreamville

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