Just creating a mood board for one of my new clients who is a personal trainer. Kate loves the outdoors and wants a modern, geometric style logo that also reflects her personality and feels approachable. I also take time out to pick the perfect Pantone swatch and select which colours work well together.
This is one of the tasks I do before sketching out and finalising a logo concept. It gives me inspiration and helps me figure out how the styling should look. Then I add colour and look for fonts that will suit the styling. 💖 Linzi x