In the past few weeks, I’ve been slowly (very slowly, indeed) working on a little brand refresher for 10 Fingers For Design. I should know better, there’s no such thing as a little re-brand, it’s easier said than done. Branding (or re-branding) can put me on the verge of an identity crisis … Does this happen to you too? But, I’m keeping my hopes high, and my intentions focused. I’m giving it lots of good thoughts about why I’m doing this.
There are several reasons for rebranding, all valid, but in reality, I grew tired of the hot pink in 10 Fingers For Design. While I love it because it’s so sexy, feminine and fun, which have been part of my brand values for two years now. I wanted a change, period. Isn’t this a good enough reason? I’m thinking about replacing it with orange and burnt red, for the energy, intensity, power, happiness, creativity, determination, attraction, and success that they embody. I want it to feel like me, and I want those I connect with to feel confident and grow alongside my business in 2017. I’m just warming up to possibilities!
Your turn, what are you changing in your brand in 2017?