Sometimes a simple shift is all that's needed to help your logo reflect your current goals. For Florida Parent, we needed to help their brand appeal more to young parents than to young children - so we kept the primary text in their logo for continuity, pared down the subtext, and put the remaining in all caps to give the logo a more crisp & clean look. (Swipe forward to see the "before"!)
Business goals evolve over time, and that's okay! But sometimes your branding needs to evolve with you. Does your visual brand reflect your current goals, or could you use a refresh? If you're in the second group, drop me a note using the "Email" button on my page, and let's chat about how we can get your branding up to speed!