Edsel’s original '39, the 50’s Continental MkII, the Camelot-era slab Continenental, all were design classics - and they are the cars we think of when we hear “Lincoln Continental.” But the most successful Continental of all time was a very different car, and one that’s only recently come into it’s own as a collector car. The 1977-79 #Continental MKV sold in numbers so large (228,862 in three years) that dealers struggled to keep them in stock. A decade earlier, the MkIII had been hailed as a huge success, with only 79,381 built. It was the right car at the right time for Lincoln, who built on the “Personal Luxury car” trend beginning with the MKIII and offered the outward appearance of luxury in all it’s best disco-era glory. The crowning models in the #MKV lineup, as with the earlier MKIV, were the designer editions - Bill Blass, Cartier, Givenchy, and Pucci. Giving the cars a #Couture spin made sense at the time. Americans were always familiar with the latest European fashions, but the 1973 Versailles show, a breakthrough for American designers like Blass, Halston, Anne Klein, and Oscar de la Renta, among others, put European #Couture into the American mainstream for the first time. American Motors had already used the idea - Gucci Hornets, Cassini Matadors, Pierre Cardin Javelins - but Lincolns were proper luxury cars, buyers loved the designer editions and they continued for years. But their apogee, like Lincoln’s Marks, was the MKV. This #1979 #Pucci edition was one of the last - they changed in appearance and options every year, with 1979’s car coming in medium #turquoise metallic with a dark blueish-green top and a white interior. Ironically, most of what made up the special editions could be ordered “Off the rack” if a buyer knew the right boxes to check - these were not bespoke cars - but the names had cachet. The car itself was a massive machine - 230 inches long, 4,700 lbs., with a smogged 460 V8 (a former truck engine) for power. You could practically see them from space. Sadly, the big coupe’s glory days were over after the 1979 Opec crisis.
#EmilioPucci #LincolnContinental #LincolnMKV #disco #detroitiron #landyacht #design