"@astismittens was conceived as a result of two events. First, a close friend of mine was canoeing across Northern Canada and, while traveling, traded goods with the local Cree Indians. My friend swapped his Swiss Army knife for a pair of Cree mittens, which had been cut and sewn by the tribe. In fact, Astis means “mitten” in the Cree language. Eventually, I ended up spending almost 10 years of skiing while neatly protected by those handmade products. Although I had always found myself quite cold when on a backcountry ski excursion, the caribou leather mittens designed by the Cree kept my hands warm and offered quite a bit of dexterity not found in contemporary gloves on the market at the time.
Even prior to my friend’s visit with the Cree I had been thinking about a way to marry my passion for skiing with a business idea but it was the second event that forced me into entrepreneurship; in a fit of hunger my pet dog took hold of the original Cree mittens thinking that they were a toy or a snack. Knowing how much those mittens had meant to me, and how well they had performed over the past several years lead me to remake those high quality products for myself and that effort became the final impetus for the founding of the Astis brand." -Bradford Peterson
Read more about Bradford, and the team behind @astismittens this week on the Journal. #linkinbio #staywarmstaypositive #designedbytradition