Corporate Challenge: Creating a black swan event for your brand.
Ironbound Strategy: The most powerful brands in the world are constantly looking for ways to create value for customers, employees, and society.
Ironbound Action: California based Walt Disney Company was recently made aware that Compton, California has over 31,000 children (under the age of 18), and no movie theaters. A Wrinkle In Time director Ava DuVernay believed her movie would be inspirational to the children of her hometown of Compton. So Disney built a movie theater for the city. According to a 1948 antitrust landmark case by the Supreme Court, movie studios are not allowed to own movie theatres, so the movie theater that Disney created had to be temporary. Powerful brands create ‘black swan’ events that create value for their customers, employees, and society. * Disney has a $157B Market Cap, with $55B in revenue last FY
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