#MediaBuying Made Easy Step-by-Step 😎
- Identify Your #TargetMarket 👀
Who are you trying to reach? Who is your target market? Create a profile that reflects the consumer you are trying to reach. Questions you may want to ask yourself: What is their age? Are they male or female? What's their average income? The answers to these questions will be helpful when trying to identify the best venue in which to place media.
- Research Your Target Market 📈
Once you've identified your target market, it's time to do some market research. You can do your research, which is called primary research or you can depend on secondary research that's already been done. There are cost benefits to secondary research. In this step, you want to identify where you will find your target market, as well as other demographics that can assist you in selecting the right media to buy.
- Set Your Objectives 📌
Don't miss this step. When you set the marketing objectives that you want to achieve with your target market, you can begin to create a plan.Is your goal to achieve sign-up or sales? Identify what objectives are most important to you for each media buy so that you can measure whether or not those objectives are being achieved.
- Define and Plan out Your #Strategy ⚙️
You've identified your target market, you've done your research, and you've set your objective. It's now time to define and create a strategy.
- Execute Your #Plan 📕
You have your plan in hand; now it's time to get to work. Your first step is to begin to contact the media outlets you have identified and start negotiating your media buy rates. Keep a calendar and a budget in front of you at all times.
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