When it comes to your product photos, you want your products to shine ✨ So in most cases, your best bet will be to go with a simple, neutral background. By neutral, we’re talking white, beige, gray or black. White is an especially great starting point, since it looks very clean and is easy for beginners to 📸. If you’re running product listing ads through comparison shopping engines like Google Shopping, white backgrounds are a requirement. Try finding a white wall or sheet, or even a white sheet of paper to place behind your product will give the desired effect.
Note: There are exceptions to this rule, depending on your brand and your idea for the shoot. Should you choose to use a more complex background (e.g. the wood grain of a picnic table, a living room), always be sure that your products are what’s in focus, not the background. Ideally, in these more complex shoots, your background will be out of focus and blurry, while your product will be clear-cut and the focus of the photo. 💪