Let me tell you a story.
A friend walks up to the porch to say hello, and hears an awful yelping, squealing sound coming from the inside of the house. "What’s that terrifying sound?” asks the friend.
“It’s my dog” said the farmer. “He’s sitting on a nail.” “Why doesn’t he just sit up and get off it?” asks the friend.
The farmer deliberates for a while and replies: “Maybe it doesn’t hurt enough yet.” 🍖
Some people just aren’t hurt enough to change (yet?).